Google Search Console
Official indexing and search performance monitoring — essential and free.
Free
Visit
Third-party service — not operated by StartupSense
SEO & GEO
Traffic matters early, but SEO suites can get expensive. Start with free official tools from Google and Bing, then upgrade for keyword research, site audits, and competitor analysis when budget allows. This list follows a free-first → paid-when-needed path and notes which tools fit indie sites, content sites, or SaaS landing pages. Pair the list with playbooks in the knowledge base; validate a acquisition angle with a StartupSense report when the decision is costly.
Google Analytics
Official traffic and conversion analytics.
Free
Visit
Third-party service — not operated by StartupSense
Google Trends
Demand trends and seasonality for topic validation.
Free
Visit
Third-party service — not operated by StartupSense
PageSpeed Insights
Performance and Core Web Vitals checks.
Free
Visit
Third-party service — not operated by StartupSense
Ahrefs
Professional keyword, backlink, and competitor analysis.
Paid
Visit
Third-party service — not operated by StartupSense
Semrush
All-in-one SEO and marketing suite.
Free + paid
Visit
Third-party service — not operated by StartupSense
Ubersuggest
Beginner-friendly keyword research tool.
Free + paid
Visit
Third-party service — not operated by StartupSense
Surfer SEO
Optimize content structure for search intent.
Paid
Visit
Third-party service — not operated by StartupSense
Screaming Frog
Desktop site crawl for technical SEO audits.
Free + paid
Visit
Third-party service — not operated by StartupSense
Moz
Domain authority checks and SEO learning resources.
Free + paid
Visit
Third-party service — not operated by StartupSense
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