A free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results.
SEO.box
SEO Tools Box
Din ultimative guide til de bedste SEO-værktøjer online, kurateret til effektivt at navigere og forbedre din hjemmesides SEO-strategi.
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Online SEO-værktøjskatalog
Søgeordsanalyse, tekniske audits, site-sundhed, analyse og performance — de centrale tredjepartsværktøjer, som SEO-professionelle benytter hver dag.
PageSpeed Insights (PSI) reports on the user experience of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved.
Without editing your site code, use Tag Manager to add and update Google Ads, Google Analytics, Floodlight, and third-party tags. Get started for web sites.
Clarity is a free tool that captures how people use your site. Setup is easy and you'll start getting data in minutes.
GTmetrix is a free tool to test and monitor your page's performance. Using Lighthouse, GTmetrix generates scores for your pages and offers actionable recommendations on how to optimize them.
WhereGoes is a website that allows users to trace the path of a URL, showing its redirections and where it ends up.
Ahrefs is a comprehensive SEO tool that offers advanced analysis and insights for link building, keyword research, competitor analysis, and site audits, helping marketers and SEO professionals optimize their online presence.
Ahrefs' Keyword Difficulty Checker is a tool that evaluates the effort needed to rank in the top 10 search results for a given keyword, using a comprehensive analysis of backlink profiles and various ranking factors.
Ahrefs' Backlink Checker is a tool that allows users to analyze the backlink profile of any website, revealing insights into the number and quality of backlinks.
The Ahrefs Website Authority Checker is a tool that allows you to check the 'authority' of your domain, calculated as the Domain Rating (DR) by Ahrefs, which reflects the strength and quality of a website's backlink profile.
Semrush is an all-in-one marketing toolkit for digital marketing professionals, offering solutions for SEO, PPC, content, social media and competitive research.
Similarweb is a digital intelligence platform that provides insights into competitors' web traffic and performance, helping businesses understand their market share and online strategy effectiveness.
Screaming Frog SEO Spider is a desktop crawler that audits websites for broken links, duplicate content, redirect chains, and on-page SEO issues — the go-to tool for technical SEO audits at scale.
Moz is an SEO software platform offering domain authority metrics, keyword research, link analysis, and educational resources — widely used by marketers to benchmark site strength and learn SEO fundamentals.
Ubersuggest is a beginner-friendly keyword research tool by Neil Patel that surfaces search volume, keyword ideas, and content suggestions — ideal for founders and small teams starting their SEO journey.
Surfer SEO is a content optimization platform that analyzes top-ranking pages and recommends structure, word count, and keyword usage — helping you align content with search intent before publishing.
To get started with your website optimization, you need to know how your website scores. Run your Review today to get an instant website analysis and learn what you need to do to improve.
Exploding Topics SEO Checker is a lightweight on-page audit tool that quickly surfaces title tags, meta descriptions, headings, and basic SEO signals — useful for fast spot-checks during content reviews.
GEO & Strukturerede Data
Strukturerede data, AI-søgningsgennemsigtighed og FAQ-lignende indholdsværktøjer — hjælper søgemaskiner og AI-systemer med at forstå og citere dine live-sider.
Schema.org is the collaborative vocabulary for structured data on the web — defining types and properties that help search engines and AI systems understand page content beyond plain text.
The Schema Markup Validator is the official tool for testing JSON-LD, RDFa, and Microdata markup against Schema.org definitions — catch syntax errors before deploying structured data live.
Google's Rich Results Test validates whether your structured data qualifies for enhanced search features like FAQ, How-to, and product snippets — preview how Google may render your page.
Google's official structured data documentation covers supported schema types, implementation guidelines, and eligibility rules — the authoritative reference for marking up your pages correctly.
Bing Webmaster Tools is Microsoft's free service for monitoring indexing, search performance, and URL submission — essential for visibility on Bing Search and Copilot-powered surfaces.
AlsoAsked visualizes People Also Ask question trees from Google — map related queries into FAQ clusters and content outlines that match how users actually search.
AnswerThePublic aggregates question-based search queries around a keyword — uncover what your audience asks and plan content that directly addresses those questions.
GeoTest scores your site's Generative Engine Optimization (GEO) readiness — measuring AI citation potential and suggesting fixes so LLMs can find and reference your content.
llms.txt is an emerging community standard — a plain-text file at your site root that guides AI crawlers to your most important pages, similar to robots.txt for LLMs.
Trafik og publikum
Trafikanalyse, efterspørgselstendenser og målgruppeundersøgelser — forstå, hvem der besøger dit site, og hvor dit marked bevæger sig hen.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.
Google Trends reveals search interest over time, by region, and relative to other topics — validate demand trends and seasonality before committing to a content or product direction.
Hotjar combines heatmaps, session recordings, and feedback polls to show how real users interact with your pages — bridge the gap between analytics numbers and actual user behavior.
SparkToro is an audience research tool that reveals where your target audience spends time online — podcasts, social channels, websites, and influencers they follow.
Brand24 monitors brand mentions across social media, news sites, blogs, and forums in real time — track reputation, spot emerging conversations, and respond to sentiment shifts.
SEO-udvidelse
Browserudvidelser, der viser SEO-signaler i linjen, mens du browser — essentielt for daglig konkurrenceforskning og on-page tjek på siden.
Similarweb free website traffic rank extension.
Easily Explore alternative websites.
Finally, an SEO extension built for full-time SEOs. Built by SEOs, for SEOs. Free forever.
Ahrefs SEO Toolbar is a free extension for Chrome and Firefox that provides valuable SEO data about the pages and websites you visit. 200k+ SEO professionals across the world use it in their daily work.
Online marketing research without breaking the bank. Do SEO, content marketing, competitor research, PPC and social media marketing right as you browse the web.
Check the basic SEO health and score of any website with our free extension.
Free traffic & whois & website seo analysis extension.
Wappalyzer is a cross-platform utility that uncovers the technologies used on websites. It detects content management systems, ecommerce platforms, web frameworks, server software, analytics tools and many more.
SEO-blog
Officielle søgeopdateringer og vejledninger til praktikere fra Google, Semrush og førende SEO-teams — hold dig opdateret om algoritmer og tendenser.
Google Search offical blog, read the latest news and updates about Google Search.
The Google Search Central Blog is where you can find official Google Search core algorithm updates, announcements of new Google Search features, and SEO best practices.
The SEO, SEM, PPC and Content Marketing Blog.
Where SEO best practices meet real-world results. Backlinko is the place for next-level SEO training and link building strategies.
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